Privacy Policy
Version 1, 1 October 2024
Who are we?
This app is called Tracked (a UK registered trademark UK00004031088) and it is operated by Make. Believe. (a trading name of Hopkins Ltd). We’re registered with the UK data protection authority (the ‘ICO’ or Information Commissioner’s Office) under number ZB703037.
This policy explains how and why we use your personal information when you use our app to track things like trains and buses.
For information about how we use cookies on our website, please see our cookie policy.
Getting in touch
If you have any queries, you can get in touch:
By email at hello@tracked.live; or
By post at Tracked, Make. Believe. 185 Ivydale Road, London, SE15 3DX, UK.
Your rights
You have a right to:
access the personal data we hold about you, or to get a copy of it;
ask for a copy of your personal data in a portable (machine-readable) format or instruct us to send it to someone else;
ask us correct inaccurate data we hold about you;
ask us to delete your data, though we might not always be able to do it;
say no to us using your data for direct marketing;
say no to the use of non-necessary cookies on our website;
withdraw any consent you've given us at any time; and
ask us to review an automated decision.
To do any of these things, please get in touch using the details above.
Where we store or send your data
We may store the data we collect from you outside the UK, or transfer it to organisations outside the UK. When we do this, we make sure that your data is protected and that:
the Information Commissioner (ICO) has deemed the country or organisation to provide an adequate level of protection for personal data; or
we've agreed specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
How to make a complaint
If you have a complaint about how we use your personal information, please contact us through the app or send an email to hello@tracked.live and we'll do our best to fix the problem. You can also reach our Data Protection Officer (DPO) at dpo@tracked.live.
If you're still not happy, you can refer your complaint to the ICO's Office, the UK regulator for data protection issues. For more details, visit their website.
Changes to this notice
We'll update the privacy notice on this page and if they're significant changes, we'll let you know by email, text message or in the app.
The information we hold about you, and how we use it
When you create an account on our app
When you use Apple ID, we will be provided with personal details like name, an email address (Apple gives you ability to create a one-time email address for this purpose, although they may route email from this address to your real email address).
When you use your phone number, this is only piece of information we will have about you.
When you use our app to track things
We will link these details to any account you have created.
Which items you would like to track
Where you have granted permission, your location (and this may be regularly updated both as you use our app and our widgets – small apps which can sit on your home screen to provide regular updates)
How you interact with our app
When you get in touch
the email address you use and the contents of your email and any attachments;
the contents of any letters you send us; and
details about why you are contacting us;
When you participate in research
Answers you give us in surveys about our products and services
Device we collect automatically when you use our app
Mobile network and operating system
IP address and device ID (we'll link your mobile number with your device);
Our reasons for using your information
Data protection laws say we need to have a lawful basis for using your personal data. At least one of the following must apply:
Contractual duty
Legal obligation
Legitimate interest
Public interest
Vital interest
Consent
In this section we explain which one we rely on to use your data in a certain way.
Contractual duty
This applies when we
Provide you with data on the items you are tracking
Personalise our services based on your location
Send you notifications of significant changes to tracked items
Legal Obligation
This applies when we
Contact you to let you know about changes to our terms or this privacy policy
Share information with law enforcement agencies
Legitimate interest
We need to use your data for our legitimate interest, or those of a third party. This means using data in a way that you might expect us to, for a reason which is in your and/or our (or a third party’s) interest and which doesn’t involve overriding your privacy rights. Product development and marketing We:
tell you about products and services through our app or other channels, like social media companies, based on how your use our products and services and other information we hold about you
may also exclude ads on this basis. We do this so we can make sure our marketing is useful. That includes instructing platforms to show or not show Tracked adverts to existing customers
share limited information about you with social media companies, other communication platforms, and analytics and search engineer providers
improve our products and services based on how you respond to ads we show you
may ask for feedback if you’ve shown interest in a service. We do this so that we can make our products better and understand how to market them
use the information you share with us, and data we have about you to suggest features and products you’d find useful
use data we have about you to check that you are eligible for products that we show you
share insights with the public about trends
may use the personal information you give us to test third party services
Security and business management We:
protect the rights, property or safety of us, our customers and others,
carry out security and maintenance checks to make sure everything runs smoothly
share information with companies so they can help us provide our services
Who we share your data with
Here we mean companies that help us provide services you use, and need to process details about you for this reason. We share as little information as we can and use methods to make it difficult for the recipient to identify you where possible (for example, by using reference codes not names). These are:
The companies that help us send SMS messages and push messages;
The companies that help us show you relevant advertising; and
any other third parties where necessary to meet our legal obligations.
How long we keep your information
Should you chose to close your account, we’ll delete your identity information immediately, but we may keep the anonymous related information (such as usage history for analytical purposes).